The rebranding of Varanger KraftNett AS to Barents Nett AS was necessitated by new regulations on company-related and functional separation, and on the marketing of online companies, adopted by the Ministry of Petroleum and Energy. Compliance with the new regulations required the online company to operate independently of other operations in the group and maintain a distinct identity separate from other company names in the Varanger Kraft group. To adhere to these regulations, the company underwent a comprehensive branding update, including a new profile, updated contact information, and revised customer communication strategy to align with the new name and maintain a clear and recognizable brand identity. This branding update is crucial to ensuring that the company retains a strong market presence and avoids any potential confusion with other companies in the group.